The Best Way to Logo is On Your Swimsuit

Thoughts on swim for Summer 2025: Logomania. Sporty trim. Flirty ties. Wraps on wraps on wraps.

Earlier this spring, I hosted a styling event for Versace. While digging through the collection, I spotted a classic cut swimsuit in the brand’s iconic baroque print. Friend of 5 Things Marisa M. and I were giddy over it all night. And I hadn’t stopped thinking about it since. Why was I so enamored with something so visibly branded - not usually my look!? What about it was calling me back?

Versace swimsuit with a nonna style skirt…this is old APC but this and this do the same thing. Hunting Season bag (also this one!), Khaite sunnies, Giuliva Heritage sandals (also great)

It was, of course, the unexpected nature of it for me, someone who reads a bit more prep than vamp. But the shape was also right, and the loudness perfect for the throw it all on warm weather identity I have been slowly cultivating this year.

And designer swim is trending. Hello Burberry check in Vogue! I don’t hate the Gucci GG capsule. I’ve been watching Hermes to see if just the right tank will appear in a scarf print. Not no to the Chloe flamingo! And bless whoever’s boobs fit into this Miu Miu tank.

Why is this interesting? Because summer is a time that is usually reserved for straw totes and flip flops and linen from the Gap…the kind that can get watermelon and sunscreen all over it without a care in the world. (Summer is still for this…don’t worry.)

I am a broken record at this point but additionally, the price of designer duds at the moment makes a swimsuit, comparatively speaking, an easier entry point to adding a little fabulousness. It can be a great way to liven up all that Gap linen in a non-formulaic way.

Given all this, I am thinking the best way to designer this summer…is to put it all on your swim. And keep the rest simple. OR! Same same but different…go wild with your pareo and sportify (and simplify) your swim. A few ideas drawn out below. Five for each, naturally.

Fancy Swim, Unfancy Layers

The idea is simple really. Pair a loud, designer swimsuit, with our Esty blockprinted wraps (or something similar). Go about your day by the sea.

The Versace in question (I’m wearing a size 1)…she looks so great with nondescript beachy extras like our favorite Etsy sarongs (more options below), a ribbed tank - this cropped one from Eterne is great over a one piece - not too long, and pool flip flops (don’t let the internet fool you - these babies do not have the support to go anywhere but the beach)

My top five branded swimsuits this summer. From left: Versace, Missoni (I like this particular Missoni’s vertical zig zag, white straps and the fact that it ties in the back - sometimes tanks can fit too wide in the correct size!), Gucci - love the deep red with white trim…more on that below, Burberry, Dior - I live for this cut. So good under a sheer skirt too…beach to dinner! :) :) :)

And some excellent coverups. From left: Etsy, J.Crew, Antik Batik, Chan Luu (this last one is silky, FYI)

Flip It And Reverse It

Or you could go the other route - a simple suit and an extremely fabulous pareo. Balance! Pucci seems to be on fire right now - I can’t turn my head without someone mentioning it…but as a very pale, very conservative beachgoer, the trend is a real stretch for me. However, I loved the deep colors in this one so I decided to take the leap. It’s great fodder for sporty, primary colored swim and she will be great with a vintage tee when it’s time to actually get myself outside. For the swim element, there are unlimited options of solid colored tanks out there so I narrowed down an edit of swim with contrast trim, something we will be seeing a lot more of this summer and next thanks to Miu Miu’s ss25 show.

A Pucci pareo with a Lido swimsuit (from the Sensoria Lido sale…excellent timing!) Khaite sunnies that I somehow by the grace of God have not lost yet two years later and extremely importantly….I think this “fancy” and very noticeable pattern looks excellent with a more bohemian shoe - something to take the edge off…I actually had to try many sandals to get the look here…and kept coming back to these (old Row but any K.Jacques will do.)

Sporty swim with contrast trim (the Miu Miu effect!): Lido from Sensoria’s sale (I missed the size small and kicking myself!!), Jade Swim, Hunza G, Speedo!!!!!!, Biliblond…which also looks divine in the rust color.

From left: pareo by Pucci, Missoni pants, Loewe Paula’s Ibiza fringe skirt, Etro wrap skirt, My Beachy Side netted coverup (a brand made famous thanks to White Lotus costume designer Alex Bovaird)

Or Get Really Girly

Not exactly frilly. But definitely feminine. Something about the right florals, ties, retro cuts, and pastels are really calling me. I want to top it all off with white and lean into a relaxed, oppressively hot Mediterranean energy. Can’t you just imagine all these suits with a great tan. Its a concept that doesn’t make me feel like I haven’t worked out enough…it’s kind of hard to explain, even for me! But its sexy in a way that isn’t harsh - just an embrace of the body’s softness.

This is an old Dosa slipdress (more ideas below) with a Chloe one piece (On sale at least!?) underneath that is so freaking great I can’t even believe it…it hugs me. It covers my bum! It feels supportive and yet has dainty little tie straps with charms on the end that are just the closest thing to heaven. Will shout it from the rooftops how comfy she is! <3

I have tried on all of these suits, and all fit exceptionally well while maintaining a sense of bat-my-eyelashes prettiness. The first is La DoubleJ’s tie front bikini with retro hipster (how do you say full coverage in Italian?) I sized down to an XS in the top bc it’s not adjustable and fits great. She is giving me Talented Mr. Ripley vibes, always a yes. Don’t have this J.Crew 1993 bikini YET (I do have it in black), but love the print!! Sara Cristina black tank with pearls down the side is a fun way to do cut outs without…really doing cut outs. The suit is a great covered cut and the fabric slightly compressing. I’ve been enjoying her. (Another great one to wear with a cotton skirt and go!) The classic Eres but in a (vertical!!) stripe pattern…I think I need her! And Chloe’s floral with tie shoulders that I’m wearing throughout.

A floral printed wrap from Susumu. An airy Indian dress found one late night scroll, Mango’s white floral cotton mini (they’re really on fire right now, no?) and Doen’s sheer cotton slip (which I bought and am planning to cut off at the knees.)

Or then again…everything goes with our throw on wild wraps from No.1.

Chloe swimsuit, Chan Luu sarong, Naomi Nomi linen shirt, Havaianas, aviators

Signing off!

Yours TRULY,

Becky