The Best Way to Logo is On Your Swimsuit

Thoughts on swim for Summer 2025: Logomania. Sporty trim. Flirty ties. Wraps on wraps on wraps.

Earlier this spring, I hosted a styling event for Versace. While digging through the collection, I spotted a classic cut swimsuit in the brand’s iconic baroque print. Friend of 5 Things Marisa M. and I were giddy over it all night. And I hadn’t stopped thinking about it since. Why was I so enamored with something so visibly branded - not usually my look…